You may want to reconsider your opinion that MailerLite is the top and most cost-effective email marketing solution for all businesses.
By conducting thorough research, you will discover various MailerLite alternatives that cater to your specific business requirements.
This article highlights some of the top MailerLite alternatives to help you decide which one to choose.
Why Consider Mailerlite Alternatives?
Mailerlite was once known for its user-friendly email marketing platform tailored for beginners. Nevertheless, as you delve deeper into email marketing strategies and require more advanced features, the simplicity of Mailerlite may become limiting.
Here are some major reasons for users searching for alternatives:
1. Limited automation capabilities: While you can create basic-level automation using simple triggers, the platform does have limitations when it comes to building elaborate automation with advanced behavioral triggers.
2. The free plan has restrictions: It offers a basic email builder, segmentation, and automation features. While sufficient for testing basic functionalities, it may not be adequate for running email campaigns on a regular basis.
3. Expensive: The platform provides a fundamental package priced at $9 per month. However, as your email list expands, the expenses escalate rapidly. For instance, if you have more than 10,000 subscribers, the annual costs can exceed $1000 on the basic plan.
8 Best Mailerlite Alternatives in 2024
Here are the best eight alternatives to Mailerlite.
Klaviyo
Klaviyo is an ecommerce-focused marketing automation tool designed for email, SMS, and push notifications.
In contrast to Drip, Klaviyo is not a self-service platform; it requires proficient technical abilities (preferably with an internal development team or a Klaviyo agency) to fully utilize its capabilities.
As a result, it is predominantly favored by large-scale retailers and e-commerce businesses.
For a deeper dive into Klaviyo, please read our complete guide on What is Klaviyo.
Mailchimp
Mailchimp currently holds a dominant position as the leading email marketing platform globally, boasting a substantial market share of 66 percent.
Despite its widespread usage among numerous businesses, Mailchimp has faced criticism for increasing its prices and significantly reducing the benefits of its previously popular free tier.
This has created an opportunity for more cost-effective and feature-rich competitors such as MailerLite to gain traction in the market.
Related: Mailerlite Vs Mailchimp
ConvertKit
ConvertKit positions itself as a marketing platform tailored for content creators looking to expand their reach.
In the free version, ConvertKit provides unlimited forms, landing pages, and broadcasts, positioning itself as a strong competitor to MailerLite. Nevertheless, customer support for free plan users is limited to community forums.
You Might Also Like: Mailerlite Vs Convertkit
Constant Contact
Constant Contact is a superior choice to MailerLite due to its ability to integrate social media marketing, advertising, and SEO with email marketing, creating a comprehensive omnichannel marketing platform.
One distinctive feature that sets Constant Contact apart from other alternatives to MailerLite is its AI content recommendation feature, currently undergoing Beta testing.
Although Constant Contact does not provide a free plan, it does offer a 60-day free trial option with usage limits, allowing users to thoroughly test its features and user interface. Additionally, it provides a 30-day money-back guarantee for added peace of mind.
GetResponse
GetResponse is an excellent alternative to MailerLite that enables you to do just that. With GetResponse, you can engage your customers through emails, SMS, web push notifications, live chat, pop-ups, and forms.
Additionally, it provides exceptional list-building capabilities, including highly-optimized landing pages with sign-up forms and A/B testing options.
When comparing its free plan to MailerLite, you'll discover that GetResponse offers a wider range of features. These include SEO, 2,500 monthly newsletters, predesigned templates, automation, autoresponders, and more.
ActiveCampaign
ActiveCampaign could be the ideal choice for those seeking more sophisticated marketing automation features. However, beginners may encounter challenges due to its complexity.
The email builder offers a quick and user-friendly experience with a wide range of content block choices. Additionally, the "campaign changes history" feature allows you to track modifications made by other users to your template.
Omnisend
Omnisend specializes in ecommerce and offers a wide range of user-friendly functionalities, positioning itself as a formidable competitor to Mailerlite.
Omnisend boasts advanced features such as audience segmentation, multichannel campaigns, and behavioral automation. Additionally, it provides tools to nurture and engage your audience, including popups, automated newsletters, and follow-up emails.
If you are looking to delve into intricate automation, Omnisend is definitely worth exploring. However, for beginners or those with simpler requirements, Omnisend may occasionally appear overwhelming.
Mailjet
Mailjet is a suitable alternative to MailerLite, particularly for online marketers and SaaS companies. This platform effectively combines email and SMS marketing to enhance engagement and conversion rates across different channels.
Additionally, Mailjet offers a user-friendly email marketing campaign builder with a variety of templates to choose from. For those who prefer working collaboratively, the platform's multi-user collaboration feature allows team members to edit and comment on designs simultaneously.
In terms of lead generation, Mailjet provides a Subscription Widget for creating pop-ups to grow your email list effortlessly, offering the option to use the form editor or directly edit the HTML code.
Conclusion: Mailerlite Alternative
Although MailerLite is an excellent option for newcomers and individuals seeking a quick solution, it may not be the most suitable companion for expanding your business.
If you require more advanced features and capabilities while still prioritizing user-friendliness and cost-effectiveness, you have various alternatives to consider.
However, before making any changes, it is crucial to thoroughly research your potential tool, read reviews, and take advantage of any available free plans and trials to determine if it aligns with your business requirements.
