Selecting the appropriate email marketing platform requires thorough research and experimentation. If you're considering two cost-effective options that can grow alongside your business, MailerLite and Mailchimp are excellent contenders to include in your list of possibilities.
Both platforms present a variety of features that are appealing to many small and medium-sized businesses, although they may not be suitable for every user.
Below is our comparison of MailerLite versus Mailchimp to aid you in determining the best fit for your needs.
An Overview of Mailchimp and Mailerlite
Let's begin by acquainting ourselves with our contenders. Mailchimp stands as one of the foremost SaaS companies, renowned for its robust and user-friendly email marketing tool. (Read our guide on What is Mailchimp for more detailed information)
Mailerlite, on the other hand, is an emerging SaaS company gaining traction. Although not yet as widely recognized as Mailchimp, Mailerlite boasts a formidable offering and is acknowledged as one of the swiftest-growing SaaS companies. (Read Mailerlite Review for more detailed information)
Both Mailchimp and Mailerlite share enough similarities to make them strong contenders for your email marketing endeavors.
Mailerlite Vs Mailchimp: An In-Depth Comparison
So which one should you choose, Mailerlite or Mailchimp? Let's dive into below four aspects.
Ease of Use And Editor
Both Mailchimp and MailerLite pride themselves on user-friendliness, offering intuitive interfaces for email marketing.
Navigating through their platforms is a breeze, ensuring you complete all necessary steps when setting up campaigns.
Spam Detection and Design Testing
While both platforms enable testing emails for mobile and desktop views, Mailchimp goes the extra mile. It allows testing across various email clients, albeit as part of its paid plans.
Mailchimp's monthly subscriptions include 25 Inbox Preview tokens, each used for testing on individual clients. Additional tokens can be purchased if needed.
Furthermore, Mailchimp offers a link checker tool, enhancing email integrity.
Analytics and Reporting
MailerLite provides comprehensive analytics covering opens, clicks, unsubscribes, and device usage, with added features like purchase tracking for Shopify and WooCommerce. However, it lacks social media and email client statistics.
However, Mailchimp offers a broader range of reports, including social media engagement and email client insights. Additionally, it seamlessly integrates with Google Analytics for tracking conversions.
Customer Support
Both MailerLite and Mailchimp offer similar support channels, including a knowledge base, email, and live chat. However, the accessibility of these channels varies depending on the plan you choose.
In the case of MailerLite, support is available on both the paid and free plans. However, live chat support is exclusive to the paid plan, while email support is accessible on both tiers.
Mailchimp's support policy is slightly less generous. On the free plan, users only have access to email support for the initial 30 days, after which they are left to navigate issues independently. To access both email and chat support, users must upgrade to a paid plan.
Conclusion: Mailerlite Vs Mailchimp
We trust that this thorough comparison of the two services will assist you in determining the optimal email marketing platform for your business.
Choose MailerLite if you aim to minimize expenses, you're new to email design and automation, or if you simply require a superb email marketing tool with no frills.
Choose Mailchimp if you operate an eCommerce venture, manage a brick-and-mortar establishment seeking features such as SMS or physical postcards, or if you're a marketer seeking advanced features and AI capabilities.
