Convertkit Review 2024: Is this Email Marketing Tool Worth Trying?

ConvertKit is a top-tier email marketing solution due to its rapid performance. It provides e-commerce listing assistance, website building features, and a wide array of pre-designed automation sequences and connections to help kickstart your business.

Explore our in-depth review of ConvertKit email marketing software to determine whether it is worth trying.

What is ConvertKit?

Convertkit Review

ConvertKit is a comprehensive email marketing solution designed specifically for creators. It provides creators with a range of advanced automation features, as well as a user-friendly landing page builder.

The primary objective of this tool is to assist creators in generating revenue by monetizing their newsletters and selling digital products.

ConvertKit offers various monetization options, including paid newsletter subscriptions, a tip jar, and the ability to sell digital products.

In addition to its existing features, ConvertKit has recently introduced a new feature called the "Creator Network." This feature enables creators to collaborate with one another in order to expand their email lists and reach a wider audience.

By leveraging the power of collaboration, creators can enhance their marketing efforts and achieve greater success.

If you are looking for other similar websites like Convertkit, read our guide on Convertkit Alternatives.

What are ConvertKit's Key Features?

Here are some of the notable features of ConvertKit:

1. Email Newsletter Builder

The email template builder is user-friendly and provides a wide range of customization features.

For example, you have the ability to insert a video link, which will automatically be transformed into a 10-second GIF, showcase your product, or include a countdown timer.

Additionally, you will have access to 20 pre-designed email templates that can be easily personalized. Some of these templates are content-focused, while others incorporate visuals.

2. Email Automation Builder

The automation builder of ConvertKit offers various trigger options, events, and actions for crafting precise email workflows. There are 4 trigger options available:

  • Joins a form

  • Is added to a tag

  • Custom field

  • Purchase something

You have the flexibility to include up to 5 entry points and set up identical or distinct emails for each entry point. This functionality is quite intriguing, allowing you to tailor emails for users entering through diverse channels.

3. Landing Page and Form Builder

ConvertKit provides a signup form and landing page builder that enables you to gather email addresses and expand your email list. The builder itself is quite simple and includes in-product images from Unsplash and your Instagram profile.

This tool is beneficial if you wish to create a basic landing page and incorporate a signup form. However, if you desire to develop more captivating landing pages, it is advisable to explore alternative solutions.

One advantage is that ConvertKit offers over 50 pre-made landing page templates, which can be advantageous as it eliminates the need to start from scratch. Nevertheless, it is important to note that there is no option to preview the landing page on mobile devices.

Pros and Cons of ConvertKit

Here are the pros and cons of ConvertKit.

ConvertKit Pros

1. Comprehensive scope: ConvertKit offers a wide range of features beyond email marketing. With the ability to design landing pages, set up automations, and create sign-up forms, you can establish your brand presence quickly and effectively.

2. Startup commerce support: If you are uncertain about how to start your online store, you have the option to utilize ConvertKit's commerce support feature, which allows you to develop and expand your e-commerce landing pages.

3. Sandbox automation tools: Whether you are a beginner in automation or an experienced professional, you will find value in the thorough and user-friendly design of the built-in automation manager in the ConvertKit platform.

ConvertKit Cons

1. Limited customization options: If you desire unique or heavily customizable emails, ConvertKit may not be the ideal choice for you. Although it offers a wide range of templates, some users have expressed that it lacks the overall design flexibility and capabilities found in other email marketing tools.

2. Limited free version inclusions: ConvertKit may not be suitable for those seeking a comprehensive and powerful tool. To fully access the benefits, including advanced features, detailed reporting, and customization options, you need to subscribe to one of their paid plans, starting at $15 per month.

Who Should Choose ConvertKit? 

ConvertKit is the ideal choice for individuals who identify as creators, whether they are bloggers, YouTubers, or solopreneurs, and have intentions to monetize their work in the near future.

This platform is specifically designed to cater to the needs of creators, offering unique features like product selling and tip jars, among others, which aim to motivate and support creators in increasing their revenue.

Conclusion: Convertkit Review

In conclusion, ConvertKit performs admirably in various aspects. For example, its automation capabilities are quite advanced, offering multiple triggers and event options.

Additionally, the landing page builder is user-friendly and provides access to over 50 pre-made templates.

However, there are a few drawbacks to consider. The reporting dashboard is rather basic and lacks detailed insights into your campaign's performance. Furthermore, navigating through the platform can be challenging due to the unconventional organization of its features.

Lastly, as your contact list expands, the cost of using ConvertKit increases significantly, which can be a significant inconvenience for content creators.

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