What is Flodesk? Complete Reviews 2024

If you're in search of the finest email marketing service to power your newsletter, Flodesk warrants your attention.

Although relatively new to the email marketing landscape, Flodesk has swiftly garnered favor among small businesses and entrepreneurs for its exquisite email designs and user-friendly interface.

In this comprehensive Flodesk review, we'll delve into the features and advantages of this email marketing tool, assisting you in determining whether it aligns with your business needs.

What is Flodesk?


Flodesk emerges as the fresh face in the realm of email marketing platforms. Spearheaded by Martha and Rebecca, this innovative brand is revolutionizing email marketing.

Flodesk represents a long-awaited solution, blending practicality and versatility seamlessly into the realm of email marketing. Its templates boast stunning compatibility across both mobile and desktop interfaces.

Distinctively, the platform offers all the essential features without the clutter, presenting a cleaner, less distracting, and more approachable interface.

Why Use Flodesk?

What makes Flodesk stand out among the plethora of email marketing solutions available? 

Flodesk distinguishes itself by offering straightforward email marketing solutions alongside the capability to design intricate automated sequences. 

Moreover, it facilitates seamless integration with various platforms. Its latest addition, checkouts, presents users with a fantastic opportunity to monetize their email lists effectively. 

Additionally, Flodesk offers a risk-free trial period without requiring credit card information. This unrestricted 30-day trial allows users to thoroughly test its tools and determine if it meets their needs.

Read More: Flodesk Vs Mailchimp

Flodesk Key features

Despite being relatively new in the realm of email marketing tools compared to its counterparts like MailChimp and ActiveCampaign, Flodesk boasts a robust set of features suitable for most small businesses and entrepreneurs.

Let's delve into some of the standout features offered by Flodesk:

1. Flodesk Email Builder

Flodesk takes pride in its visually appealing and user-friendly email builder, a sentiment echoed in our own testing. With its drag-and-drop functionality, users can effortlessly add and rearrange elements such as text, images, buttons, and social media icons. If you're familiar with email tools like MailChimp, you'll find Flodesk's builder intuitive.

It's worth noting that Flodesk doesn't support custom HTML code. Their rationale behind this decision is to prevent potential issues with email display. While we didn't encounter any problems, users accustomed to adding custom code should take note of this limitation.

2. Flodesk Templates

Flodesk offers a stunning array of email templates, arguably among the most visually appealing in the industry. With dozens of options spanning various industries, users are bound to find a template that aligns with their brand. For those starting from scratch, the blank template allows for complete customization.

A notable feature of Flodesk's templates is their mobile responsiveness, ensuring that emails maintain their aesthetic appeal across different devices without any extra effort on the user's part.

3. Flodesk Workflow Automation

Flodesk's workflow feature offers seamless automation for your email marketing endeavors. Workflows consist of a series of automated emails triggered by subscriber actions, such as joining your email list.

These workflows are activated when a subscriber is added to a specific segment, enabling targeted content delivery to distinct groups. For instance, you could set up a workflow for new subscribers comprising a welcome email followed by a series of informative emails detailing your product or service.

Moreover, workflows allow you to incorporate time delays between emails, ensuring a spaced-out delivery of content and preventing subscriber overload.

4. Flodesk Segments

Flodesk's segments feature empowers you to segment your subscribers for tailored, hyper-personalized content delivery.

You can manually create segments through CSV spreadsheet uploads or utilize the bulk selection and action feature to add subscribers to new segments directly from your dashboard. Alternatively, you can automatically assign new subscribers to segments as they sign up via forms on your website.

Furthermore, Flodesk logs user behaviors via tags, enabling enhanced segmentation and automation. For instance, behaviors such as subscribers who haven't opened an email within a specified timeframe or those who have clicked on specific button links in emails can be tagged for refined segmentation.

Conclusion: What is Flodesk

Flodesk is an excellent choice for creators and small to medium-sized businesses venturing into email marketing. Its meticulously crafted email templates and intuitive interface cater perfectly to newcomers to the field.

Whether you're a novice or an experienced practitioner, Flodesk equips you with the essential tools and features to craft compelling campaigns and foster meaningful engagement with your audience.

Share on


You may also like