Flodesk Vs Mailchimp: Which E-mail Tool Should You Use?

When assembling your marketing toolkit, it's essential to thoroughly explore various options and compare them to pinpoint the optimal choice for your business.

In light of the growing acknowledgment among entrepreneurs and small business owners regarding the effectiveness of email marketing, platforms such as Flodesk and Mailchimp have garnered significant attention.

If you want to determine which platform, Flodesk vs Mailchimp, aligns best with your needs, read on for insights.

Flodesk Vs Mailchimp At A Glance

In recent times, Flodesk and Mailchimp have witnessed a surge in popularity, each offering distinct features such as Mailchimp's free tier and Flodesk's 30-day trial, affiliate links, email builders, and unlimited subscribers.

Flodesk is particularly recognized for its intuitive workflow automation, visually appealing emails, and straightforward flat-rate pricing model. (Read What is Flodesk for more detailed information)


On the other hand, Mailchimp stands out with its expansive subscriber base, user-friendly interface, and pricing model based on subscriber count. (Read What is Mailchimp to understand how this platform works)


Consequently, both platforms offer distinct advantages tailored to various business requirements.

Flodesk Vs Mailchimp: A Complete Comparison

Let's compare Flodesk and Mailchimp side by side.


Flodesk, while still relatively new, continues to expand its feature set with regular updates. Presently, it offers drag-and-drop templates, pre-designed templates, popups, landing pages, analytics, segmentation, color segments & folders for organization, workflows, automation, multiple audiences, and social media integrations including Instagram.

Mailchimp boasts a plethora of features, albeit some are contingent on the plan you choose. While the free plan is limited, paid plans unlock features like drag-and-drop editing, HTML editing, multiple lists, segmentation, automation, transactional emails, landing page creation, and web builder tools.

When selecting an email marketing platform, it's crucial to prioritize features that align with your business needs.

Ease of Use

Flodesk stands out for its exceptional user-friendliness, offering a clean interface and intuitive design. All email templates are drag-and-drop, requiring no coding expertise, catering to users at all skill levels.

Mailchimp, although user-friendly, has become somewhat cluttered over time due to feature expansion. While it offers premade templates and a drag-and-drop system, finding specific features may be less straightforward.


Flodesk, being relatively new, may lack some integrations compared to more established platforms. However, embedding forms via code and utilizing Zapier for additional integrations compensate for this limitation.

Mailchimp supports numerous integrations with prominent platforms like Squarespace and DIVI. Additionally, Zapier can extend Mailchimp's integration capabilities further. However, certain platforms may no longer offer direct integration with Mailchimp.

Affiliate Program

Flodesk provides an accessible affiliate program for all account holders, offering a commission of $19 per referral.

Mailchimp offers a referral program, wherein users can save money or earn credits towards their account. However, participation typically requires a paid plan.


Flodesk's pricing structure is refreshingly straightforward: a flat rate of $38 per month grants unlimited access to all features, with a generous 30-day free trial. There are no restrictions on subscribers or features, providing peace of mind without worrying about limitations. Additionally, signing up through my referral link offers a special 50% discount, reducing the monthly cost to just $19.

On the other hand, Mailchimp's pricing can be a tad convoluted. While they do offer a free plan accommodating up to 2000 subscribers, it comes with certain restrictions. Paid plans start at $9 per month, with features and subscriber limits varying based on the chosen plan. It's crucial to understand the feature availability on each plan to make an informed decision.


Flodesk extends free email support to all users, regardless of their subscription status. In my personal experience, their support team has consistently responded within 24-48 hours with friendly and helpful assistance. Additionally, they maintain a comprehensive support/help center featuring extensive documentation.

Mailchimp, however, restricts support access to users on paid plans only. This means that users on the free plan might encounter challenges if they need assistance. During my interactions with their support team while assisting a client, I found them to offer chat and email support, albeit with limited availability to free plan users. They also provide detailed documentation for reference.

Flodesk vs. Mailchimp: Which Should You Use?

Having extensively tested both platforms, I can assert that both Flodesk and Mailchimp stand out as exceptional email marketing solutions. Your decision ultimately hinges on your specific needs and preferences.

Choose Flodesk if you:

Desire to craft visually stunning emails with a minimalist flair

Prioritize email design, form creation, and automation capabilities

Prefer a transparent and uncomplicated pricing structure

Choose Mailchimp if you:

Seek to commence your email marketing journey for free and expand as your business grows

Prefer utilizing more conventional templates with simpler designs

Require additional marketing functionalities beyond email marketing

Summary: Flodesk Vs Mailchimp

In summary, the decision between Flodesk and Mailchimp depends on individual requirements and preferences.

Flodesk shines in affordability, design, and user-friendliness, making it appealing for beginners or those preferring a streamlined approach to email marketing.

Meanwhile, Mailchimp's renowned reputation positions it as a top choice for users seeking advanced automation and comprehensive email integration features.

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