What is Constant Contact? Features, Benefits and Limitations

Constant Contact is one of the veteran email marketing platforms in the industry, having evolved significantly since its inception. But what is Constant Contact?

Constant Contact is a tool designed to streamline operations for small businesses and novices. Additionally, its specialized functionalities and capacity to facilitate event payments render it particularly beneficial for event planners.

So, grab your coffee and get ready to explore the realm of Constant Contact.

What is Constant Contact?


Constant Contact is a cloud-based platform dedicated to email and digital marketing, providing a suite of tools tailored to enhance your digital marketing strategies and foster customer relationships.

Through Constant Contact, you can construct and segment your email lists, employ marketing automation workflows to streamline tasks, schedule posts across your social media platforms, and much more.

Originally launched in 1995, Constant Contact initially served as an email marketing solution geared towards small businesses, with pricing plans crafted with their needs in mind. However, over time, it has broadened its offerings to encompass digital marketing, social media management, and SMS integrations.

Currently, Constant Contact caters to both small and mid-sized companies and even offers an Enterprise pricing option tailored for larger organizations.

If you are looking for other websites like Constant Contact, read our guide on Constant Contact Alternatives.

Constant Contact Key Features

Let's delve into the standout features of Constant Contact and what we appreciated about them.

1. User-Friendly Interface

Our review of Constant Contact begins with its user-friendly interface, offering intuitive navigation and ease of mastery.

Whether you're a novice or experienced user, you'll find comfort in exploring its array of functions, including automations, social media management, and ad campaigns.

2. Template Library

Constant Contact boasts an extensive template library, housing over 200 email templates catering to various purposes such as promotions, newsletters, anniversaries, and surveys.

All templates are mobile-responsive and fully customizable, a feature not commonly found in all email marketing software.

3. Email Editor

The email editor stands out for its speed, responsiveness, and intuitive drag-and-drop functionality. It allows for easy insertion of diverse elements like buttons, images, polls, data tables, and RSVPs for events.

Additionally, a plethora of available layouts simplifies campaign formatting, making it exceptionally user-friendly, especially for beginners.

4. Segmentation

Importing and managing email lists is seamless with Constant Contact, allowing for both manual and automatic addition of additional data.

The platform excels in audience segmentation, enabling users to create segments based on list membership, contact activity, details, tags, or eCommerce activity, facilitating targeted marketing efforts effortlessly.

5. Email Deliverability

Constant Contact boasts commendable email deliverability, consistently reaching major email providers such as Gmail, Outlook, and Yahoo.

Advanced settings options, including DKIM authentication, further enhance deliverability over time, ensuring your messages land in recipients' inboxes effectively.

6. Analytics and Reporting

The platform offers comprehensive analytics and reporting tools, allowing users to track the performance of email and social media campaigns in real-time.

With insights into open rates, click-through rates, bounce rates, spam reports, successful deliveries, and unsubscribe rates, making informed data-driven decisions for marketing strategies becomes effortless.

7. Integrations

Constant Contact impresses with its extensive array of integrations, boasting nearly 5,500 available options.

Users can seamlessly connect with their favorite apps across various categories such as CRM, eCommerce, scheduling, and more. Particularly noteworthy are the numerous social media integrations, enhancing workflow efficiency and connectivity.

Constant Contact Limitations

Lacks depth in some features: One notable drawback of Constant Contact is the limited depth in certain features. A/B testing, email templates, reporting, and integrations fall short compared to more comprehensive offerings from alternatives like HubSpot CRM and GetResponse.

Not the most scalable solution: While Constant Contact serves as a reliable option for small businesses, its most affordable plans may not provide the scalability required for larger enterprises. For instance, the A/B testing and reporting tools offered by Constant Contact may not be robust enough to support in-depth testing at scale.

Is Constant Contact the right tool for you?

Now, onto the pivotal question: Is Constant Contact the ideal email service provider for your needs? We've compiled essential factors to aid your decision:

1. Event Management: Constant Contact is a top choice among ESPs due to its exclusive event marketing services. You can effortlessly create registration forms, sell tickets, and effectively manage your event metrics.

2. Beginner-Friendly: If you're just starting out, Constant Contact offers affordability, making it a suitable option for managing small email lists.

3. SMS Marketing: Constant Contact facilitates SMS marketing campaigns, particularly beneficial for US-based users. While SMS features are available in core and paid plans, they can be added to your account post-purchase.

When It's Not Recommended

1. Advanced Automation Needs: Constant Contact's automation sequences may not meet the demands of advanced users, with limited segmentation and trigger options. If you heavily rely on sophisticated email automation, exploring alternatives may be prudent.

2. Budget Constraints with Large Email Lists: A notable drawback of Constant Contact is its pricing model, which escalates significantly as your subscriber count grows. This can make it a costly choice for users with expansive email lists and tight budgets.

Final Words: What is Constant Contact

And that's a wrap! A beginner's roadmap to mastering your email campaigns with Constant Contact. As you familiarize yourself, don't hesitate to explore the platform's abundance of features.

Email marketing blends artistry with science, and Constant Contact provides the perfect canvas. Here's to successful emailing!

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