When discussing Mailchimp alternatives, two names frequently mentioned are Omnisend and Klaviyo. Although both platforms are valuable for e-commerce store owners, they serve distinct audiences.
To determine the superior tool for your e-commerce email marketing strategy, we'll conduct a detailed feature-by-feature comparison of Omnisend and Klaviyo.
What is Omnisend?
Omnisend, previously recognized as Soundest, is a versatile marketing platform specifically designed for e-commerce enterprises.
With its intuitive automation features, multi-channel messaging functionalities, and extensive segmentation capabilities, Omnisend proves to be a powerful option for online retailers of all scales.
Pros of Omnisend
1. Affordable pricing, particularly suitable for small-scale businesses
2. Integrated SMS marketing functionality
3. User-friendly interface
4. 24/7 customer support
Cons of Omnisend
1. Limited features in comparison to Klaviyo
2. Less suitable for businesses with intricate email marketing requirements
For more detailed information, read our guide on Omnisend Reviews.
What is Klaviyo?
Klaviyo is a platform dedicated to assisting online businesses in establishing personalized and meaningful interactions across diverse marketing channels.
With its emphasis on dynamic segmentation and comprehensive analytics, Klaviyo empowers brands to develop data-informed campaigns aimed at cultivating deeper connections with their audience.
Pros of Klaviyo
1. Extensive array of features, including support for omnichannel marketing
2. Particularly suitable for businesses requiring advanced email marketing solutions
3. Robust email automation and segmentation functionalities
4. Reliable customer support
Cons of Klaviyo
1. Higher pricing compared to Omnisend, particularly for businesses with a limited subscriber base
2. Can have a steeper learning curve than Omnisend
3. Customer support may not be available round the clock
Omnisend Vs Klaviyo: An In-Depth Comparison
We will compare Omnisend and Klaviyo in five aspects.
Email Template Builder
Both platforms offer highly intuitive and accessible email template builders with drag-and-drop features, facilitating effortless creation. They boast extensive template libraries filled with pre-built optimized templates.
Omnisend provides a greater variety of designer templates compared to Klaviyo.
However, Klaviyo's design area and available options are easy to navigate. It offers style options that provide a rough framework for templates, and its drag-and-drop block elements enhance the appeal of marketing templates.
Segmentation
Omnisend offers a simpler segmentation tool categorized into customer profile, shopping behavior, and campaign activity. Klaviyo, on the other hand, is renowned for its advanced segmentation capabilities, allowing users to create highly unique segments with multiple filters and rules.
A/B Testing
A/B testing is essential for making informed decisions in email marketing campaigns. While Omnisend previously offered A/B testing for subject lines and sender names, it now includes email content testing.
However, Klaviyo allows for comprehensive split testing of every aspect of email templates, providing more precise insights.
Support and Integration
Both Klaviyo and Omnisend offer extensive platform integrations, with Klaviyo having a higher number of integrations available.
Omnisend takes the lead in customer support with 24/7 availability via live chat and email, while Klaviyo offers a wider range of direct integrations.
Pricing
Omnisend's pricing is transparent, with a free plan for small businesses and paid plans unlocking advanced features as businesses grow.
Klaviyo also offers a free plan but tends to be pricier as the contact list expands, justified by its enhanced features and analytics capabilities.
Summary: Omnisend Vs Klaviyo
When it comes to e-commerce email marketing, deciding between Omnisend and Klaviyo isn't a one-size-fits-all scenario.
Omnisend excels with its user-friendly interface and budget-friendly plans, making it an excellent option for new entrepreneurs and small to medium-sized businesses.
In contrast, Klaviyo stands out with its powerful automation, segmentation, and personalization features, appealing to data-driven marketers and established enterprises.
