Omnisend is a comprehensive email marketing and SMS marketing automation platform designed specifically for e-commerce businesses.
In our Omnisend review, we will delve into its features, advantages, and disadvantages, providing you with an impartial assessment to help you determine if it's a worthwhile investment.
What is Omnisend?
Omnisend is an email marketing platform tailored for e-commerce businesses, aiming to enhance and expand your email marketing efforts through user-friendly features.
Additionally, it provides SMS marketing services and integrates with over 30 applications, offering versatility in campaign creation and administration.
With its affordable pricing structure, Omnisend appears to be well-suited for small and medium-sized enterprises.
Omnisend’s Key Features
Establishing communication across various channels with customers might seem daunting and time-intensive.
However, Omnisend streamlines this process for online retailers with its comprehensive set of features.
Email Template Library
Omnisend's e-commerce marketing automation platform provides access to over 150 pre-designed templates for your newsletters.
These templates serve various purposes, such as welcoming new subscribers, reminding customers about abandoned carts, reactivating inactive shoppers, and more. You can select the template that aligns best with your needs.
Moreover, when customizing templates, Omnisend enables you to incorporate your logo, corporate colors, and other branding elements. After customizing your template to your liking, you can save it for future campaigns. This feature allows you to make modifications as needed, eliminating the need to create designs from scratch each time.
Drag-and-Drop Email Builder
Designing an email from scratch or modifying templates is a straightforward process with Omnisend's drag-and-drop builder.
This intuitive tool allows you to effortlessly drag essential components, such as text or images, from the navigation panel directly into your email template. Additionally, you can incorporate advanced elements like discount codes, scratch cards, and product recommendations with ease.
Moreover, Omnisend streamlines the process of adding specific store products to your emails. With seamless integration with your e-commerce platform, you can simply select the desired product. Subsequently, its image, price, and name will be automatically populated within the email.
Ready-Made Automated Workflows
Omnisend offers pre-built workflows for your convenience, which are automated omnichannel message sequences triggered by specific customer actions.
These workflows cover various use cases, including welcome series, abandoned carts or products, order or delivery confirmations, cross-selling, and more.
Customer Segmentation
Users can segment their customer base based on interests, purchase history, demographics, and other criteria to send more relevant and personalized emails.
Omnisend's segmentation features help tailor messages to specific customer segments.
Analytics and Reporting
Regularly monitoring and assessing your omnichannel strategy is crucial for gauging success and pinpointing areas for improvement. With Omnisend, you gain access to advanced reporting tools equipped with essential data for informed decision-making.
You can track the sales and engagement metrics of each campaign, observe its contribution to your overall revenue, and analyze results across different time periods to grasp trends and fluctuations. Additionally, Omnisend streamlines the process of comparing campaign performance by furnishing you with pre-arranged lists ranking campaigns from most to least effective.
For businesses utilizing multiple communication channels, Omnisend offers comprehensive reporting featuring key performance indicators for each channel. This functionality empowers you to discern which channels yield the best results, enabling adjustments to your overarching strategy as needed.
Omnisend Pros & Cons
Below are some pros and cons based on Omnisend customer reviews.
Omnisend pros
1. Ideal for online stores: Omnisend seamlessly integrates with popular e-commerce platforms like Magento, WooCommerce, Shopify, and OpenCart.
2. User-friendly platform: Intuitive interface, ready-made templates, and pre-designed workflows simplify marketing campaign creation, particularly for beginners.
3. Excellent support: The 24/7 support team assists users in understanding both basic and advanced functionalities until they feel comfortable.
4. Omnichannel approach: Omnisend's integration of multiple channels eliminates the need to switch between platforms, ensuring synchronized and consistent data.
5. Affordable pricing: With plans starting from $16 for Standard and $59 for Pro per month, Omnisend offers cost-effective options suitable for small businesses and startups. A free plan is also available, albeit with message limits.
Omnisend cons
1. Limited integrations: While Omnisend integrates well with e-commerce platforms, it lacks options for transferring data to CRM or Google Analytics.
2. Poor update explanation: Users find it challenging to navigate new updates as Omnisend lacks explanations on their purpose and usage, requiring them to either figure it out independently or seek assistance.
3. Small selection of templates: Omnisend offers fewer template choices compared to other platforms, necessitating more time and effort to create designs from scratch.
4. Low deliverability: Omnisend has a lower deliverability rate than other Email Service Providers (ESPs), increasing the risk of emails being marked as spam.
5. Single language: Omnisend is only available in English, limiting its suitability for multilingual users across different countries.
Conclusion: Omnisend Reviews
In summary, Omnisend presents a compelling option for e-commerce brands and individuals operating online stores. It encompasses all the necessary features for initiating, operating, and overseeing email campaigns aimed at expanding an online store's reach and cultivating a loyal customer base.
However, it's worth noting that Omnisend's drawbacks include a lower deliverability rate, absence of support for interactive AMP emails, and limited integration with Google Analytics.
Addressing these shortcomings could position Omnisend as a preferred choice for a broader range of e-commerce brands in the future.
Read More: Omnisend Vs Klaviyo
