MarketMuse, renowned for its advanced SEO and planning capabilities, stands as an AI-powered content planning platform.
However, due to its advanced features, it falls into the high-price category, potentially making it impractical for numerous growing brands, teams, and individual service providers.
If you are contemplating its use for content strategy or SEO, this guide will furnish you with all the essential information.
What is MarketMuse?
MarketMuse is a cloud-based SEO software designed to assist you in crafting highly authoritative and thoroughly optimized content for search engines.
Leveraging machine learning, it provides personalized suggestions tailored to your domain, delivering remarkably effective and relevant results.
This comprehensive tool encompasses various aspects, including topic research, content creation, incorporation of relevant keywords, FAQ generation, competitor analysis, and the implementation of internal and external links within articles.
You can use Niche Finder's Website Audit to find out more details about this MarketMuse:
MarketMuse Key Features
The primary functionalities of the tool encompass content planning, keyword research, content management, and competitor analysis. A comprehensive review of each feature is presented in the following sections.
1. Keyword Research
MarketMuse's keyword research tool offers valuable insights into keywords, conducting SERP analysis for target keywords, providing a heatmap for assessing competitors' performance, and suggesting relevant links.
While most SEO tools provide basic keyword insights such as volume and CPC, MarketMuse takes an extra step by offering details on a topic's historical performance, keyword variations, and recommended keyword usage. This enables users to maximize the effectiveness of each keyword. Additionally, users can access curated lists of questions and keyword suggestions to create highly relevant content on specific topics.
2. Content Planning
MarketMuse's content planning system allows users to efficiently review their existing content hub and discover new topic ideas with the potential for higher SERP rankings.
The tool facilitates an in-depth analysis of content performance, examining metrics such as topical authority, competitive advantage, personalized difficulty score, SERP features, and more.
3. Content Optimizer
Integrated with ChatGPT, MarketMuse's content optimizer evaluates content based on SEO and readability. Users receive custom keyword suggestions, content feedback, a content score, and criteria for competitor ranking.
ChatGPT assists in refining sentences or creating content for new sections by responding to relevant prompts within the content optimizer. This aids in optimizing content for improved performance and ensuring a compelling reading experience for audiences.
4. Content Briefs
While MarketMuse doesn't generate fully automated AI content, it streamlines the creation of SEO-driven briefs.
The brief creation process involves three steps: creating sections, processing, and reviewing. While a one-click automated brief generation is not available, users can access essential details such as questions, subheadings, topic suggestions, and internal and external links to incorporate into their content.
Pros & Cons of MarketMuse
Here's an overview of the pros and cons of MarketMuse.
Marketmuse Pros
1. Article Optimization: MarketMuse offers personalized suggestions for article optimization tailored to your domain. It provides insights into the average and target content score, offering valuable guidance.
2. Unique Questions: Utilizing AI, MarketMuse scans numerous articles on a given topic to uncover unique and relevant questions for your content.
3. Competition Analysis: With MarketMuse, you can identify content gaps in competitors' articles, enabling you to enhance your content by addressing these gaps.
4. Generous Free Plan: MarketMuse provides a forever free plan, granting access to all its applications along with 15 queries per month.
Marketmuse Cons
1. Expensive Plans: MarketMuse's pricing plans may be considered less budget-friendly. However, the Pro Plan's lifetime deal on AppSumo offers substantial value for money.
2. Limited Credits: The credit system, which generates automated content briefs, first drafts, and articles for your websites, comes with an annual limit.
3. Limited Queries: Each keyword/question run in any MarketMuse application counts as a query, and there is a limited number of queries allotted with each plan. Therefore, careful and judicious use of queries is essential.
4. Lack of Link Sharing Features: MarketMuse lacks direct link-sharing features. To share a content brief with a writer, for instance, you need to export it and send it separately.
Who Should Use MarketMuse?
If your professional focus involves written content, MarketMuse is an invaluable tool.
It caters to a diverse range of users, including bloggers, content creators, editors, content marketing agencies, marketing teams, content strategists, content marketers, SEO agencies, and even YouTubers seeking comprehensive content research for their videos.
Final Words on Marketmuse Review
Overall, MarketMuse is well-suited for teams and entrepreneurs who appreciate the significance of high-quality content and rely on search engine rankings for the success of their business.
It stands out as one of the premier content marketing platforms capable of streamlining your content creation process and enhancing your organic search rankings.
If you are looking for other websites like MarketMuse, you can read our guide on MarketMuse Alternatives.
