Surfer SEO and Frase are tools designed to assist you in generating top-notch content that performs effectively in search engine results pages (SERPs).
The question arises: which tool is the better choice for you? Additionally, are these solutions a worthwhile investment?
Continue reading for a thorough comparison of Frase versus Surfer SEO to guide you in making an informed decision.
What is Surfer SEO?
Surfer SEO, an all-encompassing content optimization platform, offers features that surpass those of Frase.
It harnesses advanced neural language processing (NLP) technology to enhance content optimization, prominently featuring a built-in SERP analyzer that extracts data from the leading results on Google.
While Surfer SEO provides optional features such as AI writing tools, on-page audits, and content features, its main attraction lies in its content editor, widely acknowledged and imitated by competitors in the industry.
Despite having a smaller dataset compared to Frase, Surfer SEO boasts a user-friendly interface, streamlining the content optimization process.
You can also read our Surfer SEO reviews for more detailed information about this website.
Key features of Surfer SEO
Here are some core features of Surder SEO.
1. Content Editor: This standout feature analyzes the current SERP for a keyword, offering insights on optimal word length, recommended terms, and page structure.
2. SERP Analyzer: Examining the SERP for a specific keyword, this tool provides detailed insights into successful strategies employed by top-ranking pages.
3. Audit: This tool enables the auditing of existing pages, identifying deficiencies in content, site speed, backlinks, and more.
4. Content Planner: Utilizing natural language processing, this tool categorizes keywords within a niche into topics and discerns the overarching search intent.
5. Keyword Research: Serving as a standard keyword research tool, comparable to Ahref's keyword planner or SEMrush's keyword magic tool, albeit with slightly less potency.
Additionally, Surfer SEO recently introduced an AI writing assistant tool named Surfy, though its functionality has not been personally explored or commented on.
What is Frase?
Frase can be envisioned as an AI-driven content optimization platform catering to website owners seeking to enhance search engine rankings and elevate online visibility.
Similar to Surfer, Frase operates by inputting a keyword, which prompts the software to analyze the SERP, offering insights on optimal word length, heading count, relevant topics, and questions. This tool grants visibility into the strategies employed by competitors to secure top positions in the SERPs.
Checking frase.io in Niche Finder's Website Audit, we find this website was established in 2015 and it has 380.9k visits per month now.
Key features of Frase
Here are some core features of Frase io.
1. Content Brief and Outline Builder: A preferred feature that outshines, according to personal preference, with its versatility. It provides comprehensive information, encompassing the People Also Ask SERP and insights from platforms like Reddit and Quora.
2. Content Editor: Resembling Surfer's content editor, though perceived as less effective or valuable. This distinction prompts the use of Surfer for content optimization.
3. AI Writer and AI Writer Templates: Frase's AI writer stands out, proving impressive and serving as a solution for overcoming writer's block. While not on par with Jasper, it comes remarkably close in terms of functionality.
Frase Vs Surfer SEO: In-Depth Comparison
This section provides a detailed comparison of the features offered by Surfer SEO and Frase.
Content Creation
Surfer SEO seamlessly integrates with Jasper AI, a robust tool for AI-driven content creation. It generates SEO-optimized content for a specified keyword with promptness, requiring only basic instructions such as desired tone. The content produced by Jasper AI is plagiarism-free, and multiple variations can be created for a single keyword.
Frase's content creation feature is equally exceptional, producing SEO-optimized copies with a simple click. Overcoming writer's block becomes effortless by providing background context and specifying content length and creativity level. While Frase's AI writer is impressive, it falls slightly short of the capabilities of Jasper AI, allowing less control over the content tone.
Content Optimization
For achieving first-page rankings on Google, effective content optimization is crucial. Surfer SEO analyzes content based on over 500 ranking factors, offering suggestions through its SERP analyzer. This tool breaks down content, providing scores for content, backlinks, image optimization, and more.
Frase assigns a topic score to assess how well content aligns with search engine requirements. It also offers a competitor score based on the chosen keyword and topic. Frase provides real-time keyword suggestions, allowing on-the-go content optimization.
Both Surfer SEO and Frase excel in content optimization, but Surfer SEO stands out with its in-depth analytics and reports, including detailed competitor comparisons. Frase's topic model is commendable for identifying crucial keywords to include in content.
Content Planner
Surfer SEO's content planner generates comprehensive strategies for various relevant topics within minutes. By entering a keyword and clicking on "generate ideas," users can discover relevant keywords and topic opportunities quickly.
Frase's content planner facilitates the creation of SEO-optimized content briefs in minutes. By entering a specific keyword, it swiftly generates complete content outlines. Custom brief templates are also available for streamlined content creation.
While Surfer SEO focuses on providing relevant keywords and topic ideas, Frase's strength lies in rapidly creating content outlines for efficient content planning.
Content Editor
Surfer SEO's content editor is distinctive, allowing users to input a keyword and start writing. The right side of the screen displays the content score and suggested keyword terms for improvement. Clicking on keywords provides examples, and the content score improves with the addition of NLP terms from the suggestion list.
Frase's content editor mirrors Surfer SEO's content editor, offering keyword suggestions on the right side and indicating the optimal frequency for adding specific keywords to the content.
Surfer SEO's content editor is considered superior to Frase's content optimization tool.
Customer Support
Customer support is a crucial aspect of user experience. Surfer SEO features an Intercom chat button on every page, facilitating direct communication with the support team. The response time is swift, averaging around 2-3 minutes when the team is online.
Frase offers an AI-powered chatbot, the Frase Answer Engine, enabling users to ask questions and search for related terms. The chatbot provides results or redirects users to the live chat option.
Surfer SEO's customer support, with its immediate response time and direct communication, holds a notable advantage over Frase's chatbot-driven support.
Final Words on Frase Vs Surfer SEO
This concludes our comparison between Surfer SEO and Frase. The question now is: Which one is the right choice for you?
The answer depends on your specific requirements and preferences. If your primary need is a tool dedicated to content creation, capable of generating SEO-optimized content seamlessly, then Frase is the recommended choice.
On the other hand, if you seek a comprehensive SEO tool that not only addresses content creation but also provides a full suite of SEO features, Surfer SEO stands out as the clear preference.
