Believed Mailchimp was the ultimate ally for your wallet? Think twice. Despite its portrayal as a budget-friendly email marketing solution, recent price hikes from Mailchimp unveil a contrasting narrative.
Fortunately, for those eyeing an escape from Mailchimp's grasp, there are numerous exceptional alternatives available. Keep scrolling for the top 10 alternatives to Mailchimp for your email needs.
Stay with us to learn how these Mailchimp alternatives can save you thousands annually and boost your business's revenue!
7 Best Mailchimp Alternatives 2024
Here are the 7 best alternatives to Mailchimp that are worth trying.
1. Sender
Sender offers an array of tools to enhance digital marketing efforts, including lead collection features like in-line and behavioral popups for efficient lead capture.
With robust email and SMS campaign automation, it facilitates activities such as upselling and follow-up campaigns, bolstering customer relationships.
Its intuitive drag-and-drop builder and customizable templates simplify the creation of visually appealing emails.
Advanced segmentation and audience management tools enable hyper-targeting for personalized campaigns.
2. Mailjet
Mailjet, a seasoned tool, is equipped to provide users with the experience, automation, and innovation they require.
It offers real-time analytics for tracking mailing lists and user responses, enhancing campaign effectiveness.
Despite some expected challenges, its user-friendly interface makes it a preferred option, especially for beginners. While the free plan includes branded email templates, it may not be ideal for some users.
Related Reading: Mailjet Vs Mailchimp
3. SendGrid
SendGrid is a powerful email marketing service renowned for its outstanding deliverability, ensuring your emails reach your subscribers' inboxes reliably. Primarily designed as an integration API, it allows sending up to 100 emails daily on a free account.
Its core strength lies in its exceptional deliverability rate, making it a trusted choice for bulk email sending without concerns about ending up in spam folders.
With integrated email tests, spam testing, and validation features, SendGrid significantly enhances email delivery success rates by enabling you to test and optimize emails before sending them.
Its API-centric approach makes it adaptable for developers seeking to integrate email functionality into their apps or websites. Additionally, it offers a user-friendly drag-and-drop editor, email automation builders, and reporting dashboards for a comprehensive email marketing experience.
For more detailed information, please read our complete guide on What is SendGrid.
4. Constant Contact
Constant Contact is an all-in-one digital marketing platform that helps small businesses automate email marketing and SMS campaigns. While it caters to various companies, it's particularly tailored for nonprofits and businesses focused on growth through event marketing.
This platform boasts numerous valuable features, positioning it as a compelling alternative to MailChimp. With Constant Contact, users can execute effective email and SMS marketing campaigns, craft engaging e-commerce promotions, design websites, and landing pages, manage social media activities, and utilize a library of templates for consistent branding.
Moreover, Constant Contact streamlines marketing efforts by automating lead generation and lead scoring via autoresponder workflows. Its seamless integration with various marketing apps and platforms, along with support for open-source GitHub repositories and SDK, ensures a versatile and integrated marketing experience.
Related: Constant Contact Vs Mailchimp
5. GetResponse
GetResponse presents itself as another email marketing solution and automation tool, offering an excellent alternative to Mailchimp for those seeking affordability and comprehensive features. Positioned as one of the top value-for-money alternatives to Mailchimp, GetResponse offers extensive customization options.
Its user-friendly interface makes it easy to navigate, providing users with a full-fledged marketing platform. With numerous customization options available, businesses can effortlessly establish their unique brand tone and maintain consistency across email newsletters.
Additionally, GetResponse offers a limited free forever plan akin to Mailchimp, allowing users to access basic features for up to 500 subscribers. This makes it an attractive option for small businesses or those looking to explore the platform before committing to a paid plan.
Interested in this platform? Then continue reading Getresponse Review.
6. Klaviyo
Klaviyo is a robust marketing platform tailored for ecommerce store owners aiming to cultivate strong customer relationships, positioning itself as an excellent alternative to Mailchimp. It caters to enterprises seeking to explore effective strategies for driving sales through omnichannel marketing campaigns spanning emails and SMS.
This comprehensive marketing platform facilitates the creation of email-based customer experiences, enabling businesses to engage customers based on their interactions with the brand. Klaviyo further offers growth workshops designed to empower marketers with the requisite knowledge and skills for achieving success in their endeavors.
You can also read our guide on What is Klaviyo for more details.
7. HubSpot
HubSpot is a formidable contender among Mailchimp alternatives, boasting an integrated CRM system ideal for businesses requiring advanced lead nurturing sequences and complex sales funnels.
This enterprise-grade platform offers a comprehensive email marketing and CRM solution, allowing users to manage various aspects of their business, including sales, operations, marketing, and CMS, all from a single dashboard. Unlike Mailchimp, HubSpot provides seamless integration with other business functions, offering a holistic view of growth metrics.
HubSpot's shared inbox feature encompasses free tools for live chat, Facebook Messenger, chatbots, and team email, facilitating streamlined communication. Additionally, its universal inbox centralizes conversations for sales, marketing, and helpdesk teams, enabling efficient viewing, management, and response across all messaging channels.
Why Consider Mailchimp Alternatives?
Mailchimp rose to prominence due to its initially free and budget-friendly entry-level plans. However, this landscape has shifted.
Price increases have become a notable concern. Mailchimp implemented a 16% price hike in 2022 and further increases ranging from 7% to 14.5% in November 2023, varying based on the plan—Essentials, Standard, or Premium. As of March 10, 2023, the popular free plan only accommodates 500 contacts and 1,000 monthly emails.
Customer support is another area of limitation. While available for the first 30 days on the free plan, support is solely via email. Subsequently, users are prompted to upgrade or navigate without assistance.
Moreover, managing contact lists becomes costlier as they expand. Mailchimp charges for every contact, including unsubscribers, leading to escalating costs. Additionally, contacts appearing on multiple lists incur duplicate charges, exacerbating expenses.
Conclusion: Mailchimp Alternatives
Evaluating email marketing services can be daunting, especially for newcomers to email marketing.
When seeking a Mailchimp alternative, it's essential to explore as many tools as possible. Testing multiple options provides a comprehensive understanding of the available features and functionalities.
Keep in mind to assess not only the features but also factors such as migration costs and the actual monthly engagement expenses before selecting an alternative.
