Discovering the ideal email marketing tool can be a daunting task, with numerous factors to weigh. Ease of use, features, and pricing all play a crucial role. GetResponse is one of the best email marketing tools, widely favored by users.
In this comprehensive review, we'll delve into every aspect of the platform, offering our candid insights into its major advantages and drawbacks.
Whether you're a novice or an experienced marketer, GetResponse caters to a diverse range of needs and preferences.
What is GetResponse?
Founded in 1999 by Simon Grabowski in Gdańsk, Poland, GetResponse began its journey as a small startup, specializing in user-friendly email marketing solutions tailored for small businesses.
Since its inception, GetResponse has evolved into a prominent platform renowned for its email marketing and marketing automation capabilities.
Catering to businesses of all scales, GetResponse facilitates audience engagement, expansion of customer base, and enhancement of sales performance.
Staying committed to its initial goal of offering intuitive solutions, GetResponse has continually innovated and diversified its offerings. As of early 2024, it boasts a customer base exceeding 400,000 worldwide.
GetResponse Core Features
GetResponse is a comprehensive email marketing and automation solution, equipped with all the essential components you'd anticipate.
Here are GetResponse’s most important features:
1. Drag and Drop Email Editor: Crafting marketing emails and newsletters is seamless. Utilize the intuitive drag-and-drop interface to arrange content blocks effortlessly on the canvas. Enhance emails by incorporating special elements such as images, videos, and products.
2. Email Templates: Access a collection of over 120 email templates. Save templates for future campaigns, design in HTML format, or construct bespoke designs from scratch.
3. Email Automation: Harness the power of advanced email automation features. Create drip campaigns, triggered emails, and autoresponders effortlessly. GetResponse's automation capabilities include lead scoring to identify and prioritize your most promising leads.
4. Funnel Builder: Develop comprehensive sign-up and sales funnels. Funnels empower you to enhance sales and expand your email subscriber base effectively.
5. Landing Pages: Construct professional landing pages using the intuitive drag-and-drop editor. GetResponse's landing page editor enables seamless integration of forms, videos, and other elements. Additionally, the pages are hosted by GetResponse, eliminating the need for separate hosting.
6. A/B Testing: Test variations to optimize campaign performance. GetResponse offers an A/B testing wizard for emails and landing pages, automatically selecting the most effective version as the winner.
7. Customer Support: Benefit from responsive customer support services. GetResponse offers access to a comprehensive knowledge base, a helpful help center, and round-the-clock email and chat support.
8. Integrations: Seamlessly integrate your GetResponse account with any CRM or eCommerce platform. Customize integrations using the GetResponse API or Zapier for enhanced functionality and connectivity.
Pros and Cons of GetResponse
Here are some main pros and cons based on customer reviews.
GetResponse Pros
1. "Free Forever" Plan: GetResponse provides a free plan equipped with valuable features, facilitating easy initiation of marketing efforts for businesses.
2. Great Technical Support: Despite the absence of phone support, GetResponse offers responsive customer service available round-the-clock, 365 days a year, ensuring timely assistance.
3. User-Friendly Interface: GetResponse boasts a well-organized interface that is both user-friendly and intuitive, featuring robust and comprehensive functionalities.
4. Diverse Template Selection: Access a wide array of meticulously designed templates for emails, enabling swift and seamless email design with enhanced confidence, ultimately aiming to boost sales.
GetResponse Cons
1. Lack of Phone Support: While live chat and email support are available, phone support is exclusively offered with the Max2 plan, which can be inconvenient for troubleshooting purposes.
2. Absence of Real Contact Tagging: GetResponse lacks proper contact tagging functionality, making it challenging to organize contact lists efficiently.
3. Underwhelming analytics: Reporting within GetResponse is hindered by slow and confusing analytics tools, impeding effective analysis of email marketing performance and lacking integration with completed goals.
4. Limited Automation in Free Plan: The absence of workflow automation in the free plan makes GetResponse comparatively pricier than alternatives like Brevo (formerly Sendinblue).
5. Slow Loading Times: Certain features of GetResponse, such as the drag-and-drop email creator, exhibit slow loading times, which can be frustrating when prompt creation and dissemination of marketing messages are desired.
GetResponse’s Pricing
In line with industry standards, GetResponse adopts a conventional pricing model, organizing its features into distinct plans where lower-tier plans entail fewer features and consequently lower monthly payments.
Moreover, GetResponse adjusts its monthly pricing according to the number of contacts stored in the user's account.
GetResponse offers the following pricing plans:
1. Email Marketing: Priced at $19 per month, this plan accommodates up to 1,000 contacts, featuring basic email marketing functionalities, autoresponders, and AI-powered email writing tools.
2. Marketing Automation: Available at $59 per month, this plan supports up to 1,000 contacts, offering automation capabilities, webinar hosting, and contact scoring functionalities.
3. Ecommerce Marketing: Priced at $119 per month, this plan caters to up to 1,000 contacts, emphasizing eCommerce-specific integrations and campaign deployment features.
Conclusion: Getresponse Review
GetResponse caters to marketers, website owners, and business proprietors seeking a comprehensive tool that encompasses a wide array of functionalities. Going beyond conventional email marketing tools, the platform integrates advanced marketing solutions such as its groundbreaking AI Email Generator and Website Builder.
Whether you're a newcomer or an experienced professional, GetResponse's adaptable platform can accommodate your evolving business needs. Irrespective of your business model, it offers a suite of tools designed to support you in achieving your ambitious objectives.
We trust that this review of GetResponse has provided valuable insights into its features, aiding in your decision-making process to determine whether it aligns with your requirements.
