Campaign Monitor is an exceptional email service provider, boasting top-tier features and a user-friendly interface. It offers everything you need, from crafting visually stunning and compelling emails to establishing automated journeys.
Yet, in a landscape teeming with various email marketing services, you might ponder what sets this one apart.
In this detailed Campaign Monitor review, we'll thoroughly explore the offerings of this service. We aim to assist you in determining whether it's the solution that can jumpstart your email marketing campaign or elevate your current efforts to new heights.
What is Campaign Monitor?
Campaign Monitor is a web application designed to capture data from online mailing lists, manage it, and send HTML e-newsletters to subscribers. Operating as a 'software as a service' (SaaS) tool, users pay a monthly fee to access its functionalities rather than owning the application outright.
Businesses can use Campaign Monitor for:
1. Sending mass mailouts.
2. Setting up autoresponders, which are automated emails triggered by specific user actions such as subscribing to a mailing list or making a purchase.
3. Analyzing the results of email marketing campaigns.
Similar to many contemporary email marketing applications, Campaign Monitor now also offers marketing automation features.
With a reported user base exceeding 250,000 businesses, Campaign Monitor has become a widely adopted platform in the realm of email marketing.
If you are looking for other websites like Campaign Monitor, please read our guide on Campaign Monitor Alternatives.
Campaign Monitor Core Features
Explore some of the prominent features offered by Campaign Monitor:
1. Email Automation Builder
Campaign Monitor provides a user-friendly email automation builder with six trigger options: Subscriber joins the list, action in your online store, Subscriber enters or exits a segment, certain date, and anniversary of a date.
This simplifies the process of setting up automated email journeys tailored to your subscribers' actions.
2. Drag-and-Drop Email Template Builder
Creating visually appealing emails is effortless with Campaign Monitor's drag-and-drop email template builder.
Users are presented with three options when creating their first email: choose from premade templates, import HTML templates, or opt for a plain text email. With over 100 premade templates and four layout blocks to choose from, customization is seamless.
3. Signup Form and Landing Page Builder
Campaign Monitor offers a signup form builder as an additional feature, allowing users to create and embed forms on their websites.
Data collected through these forms is easily accessible and managed within Campaign Monitor's dashboard. Additionally, users can create engaging landing pages to capture leads and drive conversions.
4. Email Campaign Reporting
Campaign Monitor's email analytics dashboard provides comprehensive reporting and visual representation of campaign performance.
With advanced reporting features, users can track key metrics such as open rates, click-through rates, and subscriber engagement. This enables informed decision-making and optimization of future email campaigns.
Campaign Monitor Pros & Cons
When assessing Campaign Monitor, it's essential to weigh both the advantages and disadvantages to determine if this email marketing platform aligns with your needs.
Campaign Monitor Pros
1. User-Friendly Interface: Campaign Monitor boasts a user-friendly interface, simplifying the process of creating visually appealing emails through its drag-and-drop editor. This intuitive design makes it accessible to users of all skill levels.
2. Robust Analytics Tools: The platform offers robust analytics tools that allow you to track the performance of your email campaigns effectively. By monitoring key metrics such as open rates, click-through rates, and subscriber engagement, you can gain valuable insights to optimize your campaigns.
3. Excellent Segmentation Options: Campaign Monitor provides excellent segmentation options, enabling you to target specific audiences with personalized content. This customization fosters higher engagement rates and strengthens relationships with your subscribers.
Campaign Monitor Cons
1. Pricing Structure: One drawback of Campaign Monitor is its pricing structure, which may be higher compared to some competitors. While the platform offers a range of features, certain advanced functionalities may require additional payments, potentially increasing overall costs.
2. Limited A/B Testing Capabilities: Campaign Monitor's A/B testing capabilities are somewhat limited, which may hinder your ability to optimize campaigns for better results. This limitation could impact your ability to fine-tune your email marketing strategies based on audience preferences and behavior.
What is Campaign Monitor best for?
Campaign Monitor is ideal for beginners and agencies seeking to craft and dispatch visually stunning and persuasive emails using a drag-and-drop email editor.
Furthermore, Campaign Monitor provides tailored pricing for agencies, allowing them to oversee their client data within a unified dashboard.
The platform's automation builder is also user-friendly and incorporates segmentation and personalization options, enhancing its appeal for both novice users and agencies alike.
Final Thoughts on Campaign Monitor
Campaign Monitor is one of the best email marketing tools, renowned for its user-friendly features including a drag-and-drop editor, over 120 creative email templates, an automation builder, and an SMS campaign builder. Additionally, it offers two distinct pricing structures: contact-based pricing and pay-per-campaign pricing.
However, despite these robust features, the platform does have some limitations. Advanced split testing and the ability to assign tags to contacts are notably absent, which may detract from its appeal for some users.
Furthermore, the absence of a free trial option could deter beginner email marketers from exploring the platform further.
