Sendgrid Vs Mailchimp: Which Email Marketing Tool is Better?

Email marketing software is an indispensable asset for any brand striving to bolster its online presence. Among the plethora of options available, SendGrid and MailChimp are two prominent examples.

But what sets these two platforms apart, and which one aligns best with the needs of your business?

Let's delve into a head-to-head comparison of Sendgrid vs Mailchimp to find out.

What is SendGrid?


SendGrid is a dependable platform designed to facilitate the delivery of trusted emails at scale. Equipped with a suite of tools tailored for crafting engaging email campaigns, SendGrid offers features such as:

  • Email automation signup forms
  • SMTP service
  • Email validation
  • Deliverability insights
  • Dynamic templates

Additionally, SendGrid extends expert services encompassing setup assistance, email delivery support, and ongoing consulting.

Renowned brands such as Uber, Spotify, Glassdoor, Airbnb, Instacart, and Yelp leverage SendGrid for their email needs. The platform caters to advanced users, including developers, and provides seamless integration via APIs.

What is Mailchimp?


Mailchimp is an all-in-one digital marketing tool boasting an intuitive user interface, delivering a comprehensive array of solutions and services to manage every facet of email marketing.

Primarily, Mailchimp aids businesses in sending personalized marketing emails geared toward conversion.

Mailchimp offers customizable templates, advanced analytics tools for reporting, and content creation utilities.

Furthermore, Mailchimp facilitates seamless integration with over 300+ applications, including Shopify, WooCommerce, Salesforce, Canva, and BigCommerce.

This interoperability enables businesses to execute their email marketing campaigns seamlessly across various platforms.

For more detailed information about this platform, read our complete guide on What is Mailchimp.

SendGrid vs. Mailchimp: Features

Mailchimp adopts a comprehensive approach, striving to excel in every facet of its functionality.

In contrast, SendGrid prioritizes specific areas such as email deliverability and analytics, potentially at the expense of other features.

SendGrid Features

SendGrid is a valuable resource for mastering email deliverability and comprehending the nuances required to ensure your emails reach your customers' inboxes rather than being relegated to spam folders.

To achieve this, SendGrid aids in enhancing factors that might contribute to subpar deliverability rates, including:

1. Bounce rate

2. Spam complaints

3. Unsubscribes

4. Spam trap emails

Furthermore, it validates email addresses and eliminates any that are misspelled, inactive, nonexistent, or disposable.

SendGrid's analytics functionality is also highly effective, enabling you to categorize emails and monitor performance across various categories. 

Additionally, it provides templates for transactional emails to optimize your campaigns pre and post-purchase.

However, its autoresponder functionality is somewhat limited, as it only allows for triggering automatic sequences of emails when someone is added to a list.

Mailchimp Features

Mailchimp offers CRM-style contact management capabilities, empowering you to gain insights into each customer's interactions with your brand.

Centralizing all customer data allows for the creation of targeted campaigns based on demographic information, social media engagement, or other relevant criteria.

Mailchimp's algorithms automatically generate segments based on factors such as likelihood to shop again and estimated spending, dynamically updating them as customer behaviors evolve.

Results: Mailchimp emerges as the winner, boasting a robust feature set across the board compared to SendGrid's focus on email deliverability.

SendGrid vs. Mailchimp: Support

While many users prefer to troubleshoot independently, there are occasions when access to customer support becomes imperative.

Therefore, it's crucial to ensure that an email marketing platform offers the level of support needed.

SendGrid's Support

SendGrid's free plan offers email support exclusively, lacking phone support for more urgent issues. However, all paid plans grant access to live chat and phone support.

The platform simplifies contacting support by prominently featuring a button on its main dashboard, ensuring easy access to assistance.

Mailchimp's Support

Mailchimp's support, particularly for free plan users, is somewhat lacking. While many issues can be resolved through its Knowledge Base, obtaining additional assistance can be challenging.

Free plan users can only submit a ticket, with phone support limited to users on the most expensive pricing tier.

Results: SendGrid secures the win in this category by providing more readily accessible support contact details compared to Mailchimp.

SendGrid vs. Mailchimp: Ease of Use

User adoption plays a pivotal role in maximizing the impact of email marketing software on campaign ROI. Therefore, ease of use is a critical factor to consider when evaluating these platforms.

What SendGrid offers

SendGrid offers a checklist to streamline setup, but the listed actions may not necessarily align with the immediate needs of creating an email campaign.

Navigating the platform can be cumbersome, with many features grouped under a single menu titled "Marketing," encompassing a wide range of functionalities.

Simplifying navigation and categorizing features into distinct menus could enhance usability.

What Mailchimp offers

Mailchimp's widespread popularity can be attributed in part to its user-friendly interface, complemented by helpful hints and tips dispersed throughout the app.

These personalized suggestions, tailored based on user goals and familiarity with email marketing software, contribute to an intuitive user experience. Mailchimp's guidance not only maximizes platform utilization but also enhances users' email marketing proficiency.

Results: Mailchimp emerges as the clear victor in this category, owing to its user-friendly interface and personalized guidance, surpassing SendGrid's less intuitive navigation.

Conclusion: Sendgrid Vs Mailchimp

Both platforms wield considerable email marketing prowess, yet their focus differs: SendGrid gravitates towards transactional use, while Mailchimp leans towards marketing functionalities.

Opt for SendGrid if you heavily rely on transactional emails and prioritize impeccable deliverability.

Alternatively, select Mailchimp if robust marketing features take precedence or if you seek a user-friendly solution for your email marketing endeavors.

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