Kartra Review 2024: What is It, Features, Pros & Cons

If you're exploring options for a comprehensive marketing platform, chances are you've encountered Kartra.

Kartra is an all-in-one platform designed for selling products and services. Users can leverage its capabilities to create various elements including pages, opt-in forms, funnels, campaigns, quizzes, surveys, and facilitate payments.

In this comprehensive Kartra review, we'll thoroughly evaluate the platform to determine whether it's a versatile all-rounder or lacks specialization in any particular area.

What is Kartra?

Kartra is an all-in-one, cloud-based marketing platform, and sales funnel builder, offering users a comprehensive toolkit to manage their online businesses.

It's under the ownership of Genesis Digital, the same parent company behind WebinarJam and EverWebinar.


Similar to ClickFunnels, Kartra offers an extensive range of features, but with added robustness. Users can leverage Kartra to establish automation, craft landing pages, orchestrate email marketing campaigns, execute checkouts, and construct entire sales funnels from scratch.

In addition to the standard tools found in dedicated sales funnel builders, Kartra provides access to supplementary features such as built-in analytics, affiliate marketing resources, video hosting capabilities, and a help desk.

Kartra's core concept revolves around the idea of replacing various marketing and sales tools typically used by businesses with a single, unified platform.

Kartra Core Features Review

Here are some core features of Kartra.

1. Kartra Page Builder

The Kartra page builder stands out as a potent tool for effortlessly crafting visually stunning and high-converting landing pages and sales funnels.

Featuring an intuitive drag-and-drop interface and a diverse array of customizable templates, users can design captivating landing pages, sales pages, thank-you pages, and more.

Kartra's page builder offers versatility in layout design, allowing users to seamlessly integrate videos, images, text, buttons, and other interactive elements.

Moreover, its responsive design ensures that pages adapt flawlessly to various devices, guaranteeing a seamless user experience across desktops, tablets, and mobile devices.

2. Sales Funnels

Kartra's sales funnels feature empowers businesses to streamline their marketing and sales processes with ease.

With its user-friendly interface, users can craft tailor-made sales funnels to guide potential customers through a structured journey, thereby maximizing conversions at every stage.

The platform provides a plethora of funnel templates and pre-built sections, simplifying the creation of effective sales funnels even for users lacking technical expertise.

Additionally, users can seamlessly integrate upsells, downsells, order bumps, and other sales tactics to optimize revenue generation.

3. Automation

Kartra's automation feature enables businesses to automate their marketing and sales processes through intelligent and customizable automation sequences.

Using a user-friendly visual editor, users can effortlessly create automated workflows based on customer behavior, triggers, and conditions.

Kartra's automation functionality facilitates advanced segmentation, personalized email campaigns, dynamic tagging, and automated actions such as upsells, downsells, and membership access.

By automating repetitive tasks and nurturing leads, businesses can save time, enhance efficiency, and deliver personalized experiences to their audience.

4. Analytics and Reporting

Kartra's analytics and reporting feature offer valuable insights into the performance of marketing campaigns.

With comprehensive analytics, users can track essential metrics such as conversions, revenue, engagement, and customer behavior.

The intuitive dashboard presents detailed data visualizations, enabling businesses to identify trends, strengths, and areas for improvement.

Users can delve into specific campaign analytics, email performance, funnel conversions, and more.

Kartra's reporting functionality facilitates data-driven decision-making, empowering users to optimize their marketing strategies and enhance ROI.

5. Helpdesk and Customer Support

Kartra's helpdesk and customer support feature provides businesses with a centralized system to efficiently manage and address customer inquiries and support tickets.

Users can establish a dedicated helpdesk portal where customers can submit tickets and receive timely responses.

The feature enables ticket categorization, prioritization, and assignment to specific team members for streamlined resolution. With automated responses and canned replies, businesses can deliver quick and consistent support.

Moreover, the feature facilitates collaboration among team members, ensuring the efficient handling of customer inquiries.

Kartra Pros and Cons

Here are some pros and cons of Kartra based on customer reviews.

Pros of Kartra

1. All-in-One Platform: Kartra offers a comprehensive solution, eliminating the need for additional third-party subscriptions to start selling.
2. 0% Transaction Fees: Subscribers are only charged a monthly subscription fee and do not incur any transaction fees.
3. Native Course and Membership Builder: Users can create, host, and deliver courses and memberships within the platform itself.
4. User Experience: Kartra boasts a user-friendly interface, simplifying the creation of assets, products, and campaigns.
5. Kartranaut: All subscribers gain access to Kartra's native training platform, providing detailed tutorials on every aspect of the platform.
6. Templates and DFY Campaigns: Kartra offers a variety of templates and ready-made campaigns, enabling users to get started quickly.

Cons of Kartra

1. Pricing: For users with numerous leads or domains, the pricing can become costly. The Platinum plan, offering 10 domains and 50,000 leads, costs $499 per month.
2. E-Commerce Store: Kartra may not be suitable for users with extensive product catalogs, such as online clothing stores, as it is more suited to supplements and single-product stores.
3. Website: While users can connect their Kartra pages to create a website, the platform lacks a native builder and features like blogging.

Who Is Kartra For?

Kartra is built for solopreneurs seeking a hassle-free solution without the need to juggle multiple apps. It's particularly suitable for coaches, consultants, online course creators, membership businesses, bloggers, and anyone selling digital products online.

Rather than piecing together various software tools like email marketing, landing page builders, and automation software, Kartra offers an all-in-one solution. With everything integrated seamlessly, users can focus on business growth instead of troubleshooting software issues.

However, if you already have a robust setup or specific tools in place, and you're seeking only one feature (e.g., email marketing), Kartra might not be the ideal choice.

Kartra Pricing Plan 2024

Kartra offers three paid pricing plans: Starter, Growth, and Professional.


Notably, all plans grant access to Kartra's full suite of tools and features, with differences primarily related to usage caps.

The most suitable plan depends on factors such as the size of your contact list and the number of leads and domains required for your online ventures.

Conclusion: Kartra Review

Kartra is the ultimate all-in-one platform, transforming online businesses with its seamless integration capabilities.

By offering tools for building captivating websites, creating sales funnels, and automating email marketing, Kartra has not only saved me valuable time but also eliminated the complexity of managing multiple platforms.

For those ready to unleash the full potential of their online ventures, Kartra serves as the perfect solution.

With its integration capabilities, it ensures smooth operations, fosters unparalleled growth, and paves the way for remarkable success.

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