Define the topics
Before going to marketing ,you must define the topics for your brand . Content is related to your brands
Content marketing or how to create relevant and valuable content to reach a well-defined target audience, with the aim of driving them to be future customers.
Though Content Marketing is one of the most fashionable online marketing disciplines, it wasn’t invented recently. Already 12 years before, Joe Pulizzi, spoke to us about Content Marketing and described it as:
Technical issue of Marketing
A marketing technique for the creation and distribution of relevant and valuable content to draw in, acquire, and attract the eye of a well-defined audience, with the aim of driving them to be future customers.
Surprisingly enough, nothing has changed in this definition 12 years later.
Most users think that content marketing is based solely on creating content. Well, they’re not misguided, the matter is that creating content doesn’t need to be content marketing.
Practically everyone focuses on the first stage, it is perhaps the simplest and the one that we have the most internalized since, after all, it is only about creating content in order to generate visibility.
What is the main objective of content marketing?
A marketing technique for the creation and distribution of relevant and valuable content to draw in, acquire and attract the eye of a well-defined audience, with the aim of driving them to be future customers. Traffics bring money.
Why do content marketing?
- Improve your brand image. If you give your users useful and personalized content, you’ll improve your reputation and visibility.
- It allows you to generate direct and close relationships with your users in a natural and open way.
- It is cheaper and more profitable.
- Improve your search engine rankings.
- It inevitably makes you think about your users,
- And if this, which is not little, does not convince you, 78% of those responsible for marketing believe that it is the future, and 78% are many.
How to promote the content
You have endless options to promote your content. Don’t get carried away by the easy, Facebook and Twitter and little else. Try to innovate new things. Have you never uploaded a presentation to Slideshare? It is another means of attracting traffic and leads, what are you waiting for? TikTok? Even more niche or purpose-driven networks like Houseparty. If you’re short on ideas, here are 16 easy ideas for creating content.
And if you want this to work, you shouldn’t focus on just one format. Diversify formats to also diversify your audience. Posts, ebooks, infographics, videos, presentations, webinars, images, screencasts, podcasts, etc. Take the advantage of each one except losing sight of the objectives of the campaign.
And prepare a good content plan with its corresponding editorial calendar to know in advance what you should do, when, how, where, and why. Only then will all this be successful.
Never stop taking note of your users and collect feedback to understand what they have. Only then will you be able to generate content that adds value and helps them to be entertained and learn. Only then will they see you as a trusted source and you’ll advance to phase two of the method.
How many words does it take to represent an idea?
There are many doubts about which is the appropriate extension for a post. It is one of the first questions of someone who has been writing for a short time, closely followed by when to publish on social networks. This is based on the need to reach a larger audience and has a more mathematical answer than anything else.
You can also find a solution to the total number of words that a post must have from a statistical perspective: are long or short ones read/commented/shared more? On Twitter, there is data about it but, being a limited space, it is easy to know where the limit is or, in other words, what is ‘long’.
In a post, the number of words should only respond to the nature of the post itself: how many words does it take to convey an idea?
If it is a titular type (or self-sufficient because it stands by itself), maybe 140 characters (or 140 words to use 4 or 5 phrases) are enough.
There are others that need more space, for example, to argue or explain more complex processes so they can reach 1000 words perfectly … or more (although in that case it is better to make a series of posts).
The question we should ask ourselves is, are words worth counting? They do not cost money (unless it is charged per written word, of course). They are just a number at the bottom of the WordPress or Word text box. Why give it the attention it doesn’t deserve? More does not always mean better.
Quality over quantity
Leaving aside the quantity, it is convenient to focus on the quality of what we write, on the words that we select to communicate. Every word counts in our positioning and the opportunity to establish a link with readers should not be wasted by having overwritten or underwritten.
If we are able to write thinking about what those who read our text may be wondering and we give them the answers they need, it does not matter how many words we use. You will be satisfied and want more from us in the future. That is the essence of content marketing.
The text has to help the reader, by what is said and also by how it is said. The editor has to relate the ideas between sentences, between paragraphs so that the reader does not realize if the post has 100 or 1000 words. If you are interested, if it is well written, you will read it. He will find the time to do it.
On my own advice, I shouldn’t write anything else but you may still have the feeling that I haven’t answered the initial question. If you thought you would find a number as an answer, I hope I have convinced you that you put the amount depending on what you want to transmit in the post.
Ah, in case you’re wondering, this post is 478 words long .
5 essential content curation tools
Content curation is the process of filtering, grouping and selecting the information that comes to us from different sources. But how can we more easily select that information? With these tools that help us on a day-to-day basis.
Content curation is a term that is increasingly present in our Content Marketing strategies, since it is necessary to manage all the information that comes to us in order to select the one that is really interesting to us. Content curation can be defined as the act of searching, filtering, reading, organizing and personalizing the content we find and then sharing it with our audience.
Content curation is not about creating from scratch, but about finding and organizing existing content to present and optimize it under a new context.
Content curation tools
It is not just about indiscriminately collecting information without more (which is what an RSS reader does), but about making a critical evaluation to see if a content fits into the context in which we are going to present it.
To carry out this work in the most optimal way possible, you can help yourself with content curation tools. My favorites are these:
Setting it up is very simple, you just have to connect the social profiles in which we want to publish. Then choose the times and days in the configuration and then simply select what we want to share and where.
The best way to start using it is to install the extension in the browser, so that every time you browse a page that interests you, and you want to share it with your followers, you can do it immediately or schedule it for the time you choose.
The good thing about using Buffer is that you can write many messages at once, and it also provides shorteners that give us statistics to see which updates have worked best, knowing the number of clicks that the links have, the people to whom we reach or the times that content has been shared.
It is as if you were viewing all the information in a personalized magazine since its navigation is magazine style, which favors reading. It allows you to turn pages to access all the information you want. You can select the type of news you want to see, the categories and subcategories, and even select related topics to later be able to share them directly on your social networks (Twitter and Facebook).
It is very easy to handle, you just have to add those blogs or websites that interest you, and then it will directly show you the publications of those blogs every day. You can organize the content by folders.
It is a very simple and intuitive platform, you categorize news in the blink of an eye and it presents you the contents in magazine format.
It is a free newsreader, perfect for collecting articles that we want to read later. It is capable of saving videos, images, messages on Twitter and any web page, and all this in reading mode to avoid distractions.
It acts as its name says – pocket-sized – and that’s where it keeps all the articles you can’t read. Also, think about us a bit so that we can rest our eyes, providing two versions in addition to the white one: a dark one with a black background and a sepia-colored one.
If you are one of those who read on your mobile or tablet, you can also change the brightness of the screen or listen to the articles if you don’t feel like reading them.
Created by Linkedin at the end of 2013, it differs from the rest of newsreaders because it transforms the different sources that we add as news into a mosaic of images that invite us to read and makes us more selective with each of the topics that more interest us.
You just have to add news, select them and go reviewing them. Those that you have read are marked in a darker color and the rest remain the same color.
It integrates perfectly with Facebook and Twitter and is also perfect for accessing all the professional news in our sector. Of course, the content is predetermined by the network of contacts that we have.
As always, although the tools give us the necessary support, always the best content curator is yourself.